Position Overview:

An E-mail Marketing Strategist is responsible for developing, executing, and optimizing email marketing campaigns that drive engagement, customer retention, and revenue growth. This role combines strategic planning, campaign execution, audience segmentation, and performance analysis to deliver targeted messaging across the customer lifecycle. The Email Marketing Strategist collaborates with marketing, design, and analytics teams to create effective email campaigns, automate customer journeys, and continually improve results through testing and data-driven insights.

Responsibilities:

•  Develop and execute email marketing strategies aligned with business and marketing goals
• Build and manage automated email campaigns and customer lifecycle journeys
• Segment audiences and personalize messaging to improve engagement and conversions
• Create campaign calendars including promotional, lifecycle, and transactional emails
• Conduct A/B testing on subject lines, content, and design to optimize performance
• Monitor key metrics such as open rates, click-through rates, conversions, and revenue
• Analyze campaign performance and provide data-driven recommendations
• Maintain email list health, deliverability standards, and compliance with regulations (CAN-SPAM, GDPR)
• Collaborate with designers, copywriters, and marketing teams to develop campaign assets
• Manage and optimize marketing automation platforms (e.g., Klaviyo, Mailchimp, HubSpot)

Required Skills, Abilities and Characteristics:

Technical Skills:

• Experience with email marketing platforms and automation tools
• Strong analytical skills with the ability to interpret campaign performance data
• Knowledge of segmentation, personalization, and A/B testing strategies
• Familiarity with HTML/CSS for email templates is a plus
• Excellent communication, organization, and project management skills

Success Metrics

• Email engagement rates (open and click-through rates)
• Conversion rate and revenue generated from email campaigns
• Subscriber growth and list health
• Campaign ROI and customer retention improvements

Must Haves

• ESP Experience
• Strategic Experience
• Automation understanding for both B2B and B2C

Experience: 3-5 years experience

Most important ESP platforms:

• Klaviyo (Must have)
• HubSpot (Must have)
• Mailchimp (Like to have)
• Salesforce Marketing Cloud (Like to have)

Soft Skills:

• Excellent written communication and copywriting skills
• Impeccable spelling and grammar
• Attention to detail
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Creative and innovative thinker and planner
• Ability to work within a team and independently
• Assists team members when needed to accomplish team goals
• Able to multitask, prioritize, and manage time efficiently

Organizational Alignment:

• Email Marketing Strategist reports to the Director of Digital Marketing